pick is 'Elementary' for post-Super Bowl slot
November 5th 2012
The freshman detective drama, which stars Jonny Lee Miller
as a modern-day Sherlock Holmes, will air a special episode
behind the Feb. 3 Super Bowl, reliably TV's top-rated event.
(Approximate air time is 10 ET/PT, though it invariably starts
Elementary, which regularly airs on Thursdays at 10, isn't
CBS' top new show; with 14.5 million viewers, it ranks slightly
behind Vegas. But it ranks higher among young-adult viewers
and is a favorite among top executives at the network, which
uses its every-third-year NFL championship berth to launch
new series or beef up ratings for recent ones.